Mora Munoz Partners
The Principal

Carlos E. Mora

Founder and Principal, Mora Munoz Partners. Two decades across investment banking, corporate finance, and fintech in North and Latin America.

Carlos E. Mora, Founder and Principal of Mora Munoz Partners
01. Background

Every side of the table.

Carlos E. Mora is the Founder and Principal of Mora Munoz Partners. Over more than two decades in investment banking, corporate finance, and fintech, he has advised companies, financial sponsors, and financial institutions across North and Latin America on mergers and acquisitions, debt and equity financings, and strategic capital initiatives.

His perspective on capital structures and negotiations was shaped across the full spectrum of transactions: early-stage venture financings in fintech, middle-market corporate deals in sectors such as oil and gas, and large-scale multi-billion-dollar M&A mandates.

As an entrepreneur he built one of Mexico’s first buy-now-pay-later platforms into a top-three provider; in 2020 Santander brought the platform and its founder inside, and he ran fintech and payments at the bank as Managing Director. He has worked from several vantage points across that career, as advisor, as entrepreneur, and as senior finance executive. That combination lets him approach a transaction with analytical rigor and with an operator’s understanding of how financial decisions land inside a business once the deal is closed.

He writes All on the Line, a series of essays applying rigorous mathematics to complex financial systems. The column takes its name from how he works: no guarantees, no inherited position, a name worth what it earns week by week.

Trained in mathematics. Practiced in capital.
02. Career

The roles, in order.

Advisor, founder and senior finance executive, in New York, Mexico and Houston.

Advisory · United States
Mora Munoz Partners · Founder and Principal
Independent advisory on M&A, structured finance, valuation and capital strategy, for clients across the United States and Latin America.
2025–present
Retail Media · Latin America
Winkel Media & Analytics · Fractional CFO
Retail media platform operating in Mexico, Colombia, Peru and Ecuador.
2023–26
Banking · Mexico
Santander Mexico · Managing Director, Fintech & Payments
Ran fintech and payments at the bank and built its buy-now-pay-later and merchant cash advance platforms, with a cross-functional team of more than 30.
2020–23
Fintech · Mexico
Uptonmart · Founder and CEO
One of Mexico’s first buy-now-pay-later platforms, a top-three provider in Mexico by 2019. In 2020 Santander brought the platform and its founder inside.
2017–20
Energy and Infrastructure · Mexico
Upton Financial · Founder and CEO
Non-bank lender specializing in project finance for energy and infrastructure assets.
2014–18
Oil and Gas Services · Mexico / Colombia
Grupo Baz · Chief Financial Officer
Led finance for an oil and gas services company operating in Mexico and Colombia, including the credit lines that funded its cross-border expansion.
2013–14
M&A Advisory · New York / Mexico
M&A Advisor
Mergers and acquisitions for Mexican companies, including the Arca / Continental and Banorte / Ixe mergers and the cross-border leveraged buyout of Farmacias Ahumada by Grupo Casa Saba.
2009–12
Capital Markets · Mexico
Ixe Grupo Financiero · Derivatives and Equity Trader
Priced and executed interest-rate, FX and equity derivatives.
2003–07
03. Credentials

The record on paper.

Graduate
Master of Public Administration
Columbia University. Finance and economic policy.
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Undergraduate
B.S. in Applied Mathematics
Instituto Tecnologico Autonomo de Mexico (ITAM).
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Languages
English and Spanish
Native execution in both, on both sides of the border.
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Base
Houston, Texas
Working across the United States and Latin America.
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